Floss Barber Inc.

"'It's a level of sophistication,' says Floss Barber of Floss Barber, Inc., a Philadelphia Interior Design firm whose clients include the city's new SugarHouse Casino. 'The word lounge is indicative of the furnishings... not a bar with barstools, but an informal, casual lounge formation. The word 'ultra' itself means extreme, so it's an extreme hip-ness, a type of sophistication.'"